A Trend to Recycle
Tonight I’ll be celebrating the opening night of Rock Fashion Week in Los Angeles at the Gen Art “Fresh Faces in Fashion” Show, which will be held at the esteemed Peterson Automobile Museum. Plastics Make It Possible, a program sponsored by the plastics industries of the American Chemistry Council, has partnered with Gen Art to create a unique experience showcasing how plastics and recycled plastics are helping to literally and physically mold the future of fashion and design.
Steve Russell, vice president of the Plastics Division of the American Chemistry Council, said, “Plastics and couture might not seem like an obvious fit, but the fact is that plastics have played a very large role in fashion for decades. Without plastic, we wouldn’t have faux fur, and skinny jeans wouldn’t have their stretch. Plastics also provide women with comfortable, smooth support under their favorite looks. We’re thrilled to partner with Gen Art to highlight how plastics inspire designers’ imaginations and allow artists to create pieces that are cutting-edge, on trend, chic, affordable, and even eco-friendly.”
Entering its 12th year, the “Fresh Faces in Fashion” Show traditionally draws over 1,200 attendees and has launched the careers of leading designers like Zac Posen, Rebecca Taylor, Shoshanna and Milly. A star-studded (complete with a Wrecked Stellar) after-party will take place in a specially designed plastic-themed lounge after the show.
In an ever-changing world, this partnership speaks volumes to where we are headed and where we need to be. It also spoke to me and made me think about how plastic has played a part in my own world of fashion. I immediately conjured up fond memories of watching my mom make one-of-a-kind pins out of Friendly Plastic– she’d use metallic colored plastic sticks and soften them in warm water. She’d then mold them into abstract shapes and attach a pin, creating this elaborate work of art. Being the crafty woman that she is, my mom had also cut fringe strips on Western-style scarves and looped the fringe through pony beads. I used to tie her creations around my neck so that the beads were prominently displayed in front. And now years later, I’m looking forward to seeing plastic displayed front and center again tonight and plan to post photos of what I see in my next post!